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It’s not too late, it’s time to take initiatives to protect our national Animal. As recently as 100 years ago, close to 100,000 wild tigers roamed across Asia. Today, about 3,900 tigers are left in the wild, occupying a mere four percent of their former range.
This catastrophic population decline is driven by a range of threats, including poaching for the illegal wildlife trade, over hunting of prey species by local people, habitat loss and fragmentation, and human-tiger conflict.

International Tiger Day was a great & much appreciated event at the Westend mall. The 3 day event (From 29th to 31st july) positioned as a social awakening program at the mall and to engage participants in various activities. The event was named as “WESTEND TIGER TRAIL” and the activities included – Fundraiser Tiger Photography Exhibition by Ace Wildlife Photographers, Best Tiger-Photography Contest, Wildlife Drawing Competition for Kids, Wildlife conservation awareness & workshops, Wildlife Souvenirs & Literature Exhibition.

The event was published in Maharashtra Times on 27th & 30th July 2016, 2 Hoardings were there in the catchment- one in Baner road and another in University Road, Digital posts and Ads on Facebook, Twitter, Instagram and Posters in 10 Schools in the catchment. There was In mall communication like floor graphics leading the event area, event standees across the floors, tent cards at the stores and food-court. 30 participants from across the country sent 105 entries for the photography contest and the competition was judged by renowned Wildlife Photographer Mr. Vikram Potdar. 5 Renowned Wildlife Photographers contributed in the Exhibition with more than 50 Exclusive tiger Pictures and More than 100 Kids participated in the drawing competition. The event was sponsored by Wildcraft, Shoppers Stop, LED & CULTURE Club.

You don’t have to be a doctor to save lives. Just Donate Blood. It’s safe and simple.

In association with Aditya Birla Memorial Hospital, Westend mall conducted blood donation drive on 14th June, 2016 where 50 people donated blood including mall team, retailers and customers and they were given refreshments and certificates for their contribution towards the cause. The event was promoted via in-mall communication, Emails, SMS’s & Facebook promotion.